Koninklijke Philips N.V., aka Royal Philips, is a 125 year old Dutch multinational company, with strong European roots. The company has €24 bn sales, with €2 bn in yearly R&D investment.  70% of sales are achieved in the professional domain, mainly healthcare. Around 25% of its yearly sales are achieved in Europe. Throughout its history, Royal Philips has been responsive to changing market needs in the professional and consumer domains. The last couple of years in particular, the company went through a transition from a focus on electronics, to healthcare products and services: this led to a philosophy of working along a "care continuum", covering healthy living, prevention, diagnosis, treatment and homecare. Its healthy living products comprise a range of personal care and domestic appliances, many of which achieve leading positions in consumer markets.