Markenverband represents the interests of brand-oriented businesses in Germany, Founded in Berlin in 1903, the federation has approximately 400 members, which in Germany account for a turnover of more than 300 billion euros in branded consumer goods and around 200 billion euros in the services sector. This makes Markenverband the largest federation of this kind in Europe.

Member companies come from sectors including foodstuffs, pharmaceuticals, fashion and textiles as well as telecommunications. Members include Beiersdorf, Hugo Boss, Coca-Cola, Deutsche Bank, Deutsche Post, Falke, Nestlé, Procter & Gamble, Dr. Oetker, Volkswagen and many other highly respected firms.