In 1899, Joseph Hipp started to manufacture rusk flour for babies and sold the product in his confectionery in the Bavarian town of Pfaffenhofen. HiPP baby foods were born! From 1956 onwards, HiPP began to source the first raw materials for its products from organic farming operations. When Claus Hipp took over as head of the company in 1967, he consistently expanded his father’s original organic philosophy. HiPP advanced to become one of Germany’s most famous brands, and today employs around 2600 people worldwide, offering a portfolio of around 300 products in the areas of formula milks, baby food and drinks, and baby care.