Christian Dior Couture

Christian Dior Couture

Christian Dior was a visionary. Beginning with his first collection in 1947 he rewrote the rules of modern elegance and imposed his style on the entire world. Well beyond fashion, he brought women his vision of beauty and happiness; he loved and reinvented a refined art de vivre. Concerned with restoring a unique savoir faire, Christian Dior stated: “True Luxury requires genuine materials and the craftman’s sincerity“.

The House of Dior has been built upon this wonderful heritage that makes Dior the supreme icon of luxury. This heritage continues today thanks to the talent of its creators with the same audacity and inventiveness that inspired Monsieur Dior.

From the renowned Bar suit to the grandest evening gowns, the famous Lady Dior bag to the Dior VIII, each of these pieces reveal the excellence, the refinement and the savoir faire of a unique traditional craft that the House of Dior conveys for more than sixty years.

True to the spirit of its founder, Dior is pursuing and accelerating since 2010 its strong ties with the world of the arts, with an ever increasing number of exhibitions by contemporary artists around the globe.

The House of Dior has an international network of freestanding boutiques spread throughout 38 countries and undertakes ambitious development projects in every major market.